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NETLOGiX
BRAND GUIDELINES

This brand guideline consolidates all the brand assets for Netlogix in one convenient and shareable space.

Values

Be the hero that keeps the team connected and safe from cyber attacks, anywhere and everywhere with a future-proof ICT solution from NETLOGiX. Always. Anywhere. Everywhere.

Tone & Personality

Optimised everything. Aimed at young men who are interested in technology, media and entertainment. A brand identity that is efficient to use, optimised and flexible across applications and devices, and able to feature localised content in a globally consistent way.

Visual foundation

  • Design with use of open, white space. This allows for easy reading, fast load times and efficient workflows.
  • Content dictates the format.
  • Stick to sentence case wherever possible. Headings are Title Case H1’s are uppercase.
  • The composition system is elegant in its sheer simplicity of use.
  • Embrace the power of black and white with accents of red.
  • Bring colour in through imagery – use a bit of blue in images as a contrasting colour.
  • The ‘i’ in NETLOGiX should be in red if the rest of the text is black/white.
  • Backgrounds are usually white.

Logos are visual shortcuts for identifying a brand. They may be made up of symbols, shapes, and stylized text or a combination of all three, and through the visual choices made should evoke a company’s brand story.
Display the logo and icon on any colour that strongly contrasts with the background colour.

Primary Logo

NetlogixFavicon

Secondary logo.

Netlogix-logo-White.png

Download the Netlogix Logos:

Download Package

Primary Colours

#E8282A

RGB: 232, 40, 42

CMYK: 2, 97, 94, 0

#191919

RGB: 25, 25, 25

CMYK: 73, 67, 65, 79

#FFFFFF

RGB: 255, 255, 255

CMYK: 0, 0, 0, 0

Secondary Colours

#555555

RGB: 85, 85, 85

CMYK: 64, 56, 55, 31

#EDEDED

RGB: 237, 237, 237

CMYK: 11, 7, 5, 0

This typography will distinguish the brand from the crowd, conveying the brand personality in an instant, attracting and holding the audience’s attention, building recognition, establishing a sense of occasion, structuring information and promoting understanding.The typeface chosen represents the brand and is easy to read and is flexible enough to cover all the times and places when something needs to be said.

Primary font

Poppins

ABCDEFGHIJKLMNOP
QRSTUVWXYZ1234567
890!@#$%^&*()

DOWNLOAD FONT FAMILY

Secondary font

Roboto

ABCDEFGHIJKLMNOP
QRSTUVWXYZ1234567
890!@#$%^&*()

DOWNLOAD FONT FAMILY

Imagery Guidelines

  • Do not use illustrative artwork.
  • The theme of the images should relate back to ICT, cyber security.
  • Mobile optimisation is very important, make sure all images work well on mobile devices.
  • Avoid potentially offensive or sexual images.
  • Never use copyrighted material from other sites without permission nor watermarked images.
  • Use images of a sufficient quality. No pixelation.
  • Don’t show brand names unless they are in context with the article.
  • Never stretch or alter the original image aspect ratio.

Do's

  • Ensure that people are relatable in a South African context.
  • Use images of a sufficient quality. No pixelation.

Direct Email Marketing Content:

  • Netlogix = IT Related
  • Peplink = IT Related + Peplink Related

NETLOGiX Social Media Persona:

  • Meme-style quirky posts that relay the message to their intended audience through humour
  • Repost existing memes (unbranded) or create original meme content.
  • Minimise generic, template-based social media posts

Dont's

  • Avoid potentially offensive or sexual images.
  • Never use copyrighted material from other sites without permission nor watermarked images.
  • Never stretch or alter the original image aspect ratio.
  • Don’t show brand names unless they are in context with the article.
  • Avoid combining red and green. These are Christmas colours.

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